Motion design
Small Steps, Big Impact
PSA motion graphic
Overview
A motion graphic PSA created to encourage small, sustainable lifestyle changes. The video highlights how simple daily actions—like conserving energy or reducing waste—can collectively make a big impact on the planet.
The message emphasizes that taking action on climate change doesn’t have to be large-scale; it can begin at home with mindful, everyday choices.
Team
Solo project
Role
Motion Design
Concept development
Storyboard creation
Motion execution
Tool
Adobe Illustrator
After Effects
To show show small daily choices can make a big impact on the planet.
Purpose
This project aims to show how their small daily actions can contribute to sustainability and help address climate change.
So, The message is that taking action on climate change doesn't have to be big or far away. It can start with small things we do a home.
Style & Mood
Bold font, Kinetic typography, Minimalism desig, A cheerful and positive vibe with bright, upbeat backgroudn music.
Audio
Narration
Background music
Script
You have the power to make a difference from the moment you wake up.
Power your home with the sun.
Refresh with a low-flow shower.
Feels good!
Leave the car and use your legs.
In a rush? Take the bus.
Become an expert recycler – easy peasy!
Power down your heating or air con.
All you need is great insulation.
And LEDs?
Always a bright idea.
What a difference a day makes.
Storyboard
Styleframe
Animatic
Final video