Motion design
Gentle Monster × Maison Margiela
Conceptual motion design — Process and concept development
Overview
A motion design package created for the Gentle Monster × Maison Margiela pop-up event in New York. The goal of this project was to visualize Gentle Monster’s futuristic identity and Maison Margiela’s experimental aesthetics through motion graphics and visual storytelling.
I analyzed the brands’ tone and core concepts, then developed visual keywords, sound design, and motion direction to create an immersive and cohesive experience.
Team
Solo project
My Impact
Researched both brands' identities
Conceptualized the motion style
Animation, transitions, and lower-third graphics
using the brand's visual language.
Tool
Figma
Adobe After Effets
Premiere Pro
Final video